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The function of the Market Development Branch of the Hawaii Department of Agriculture is to assist in the economic development of the agriculture and food manufacturing sectors of Hawaii's economy.

The branch assists Hawaii producers by sponsoring or participating in numerous projects and activities. The following are examples: 1) the "Island Fresh" campaign; 2) Hawaii State Farm fair exhibits; 3) County fairs on each of the Neighbor Islands; 4) product promotion programs with commodity groups such as tropical flowers, coffee, pineapple, papaya, nursery plants and manufactured foods; 5) printed materials such as an export directories and brochures; 6) trade shows on the Mainland, Japan, Canada and Europe; and 7) market research.

Hawai`i Seals of Quality Program information (New!)

Buy Fresh - Buy Local Campaign

Island Fresh Product Availability Chart

Island Fresh Product Information

Monthly Marketing Agricultural Brief

 If you are:

1) a Hawaii producer of an agricultural product or a manufacturer of a food product looking for promotional assistance or a market for your product, contact us;

2) a company looking for sources of Hawaiian agricultural and food products, look through our Hawaii Agriculture & Food Products Directory on the Internet;

3) a company wanting to be included or update information in our Export Directory; fill out our Product Registration Form;

4) an individual or firm engaged in marketing an agriculture or food product from Hawaii and needing marketing information, contact us;

5) a non-profit agricultural or food manufacturing commodity association needing assistance in generic product promotion, contact us.

6) an organic producer or handler interested in the USDA National Organic Certification Cost-Share Program, this branch now administers the program.


Hawaii Department of Agriculture
Market Development Branch
1428 South King Street
Honolulu, HI, 96814-2512

Phone: (808) 973-9595
Fax: (808) 973-9590

E-mail:  [email protected]